small happiness
October wasn't a terribly good month for me. There were some high points, don't get me wrong. Some things went well. I had my best Hallowe'en in years.
But overall I ended October feeling much older and sadder than I began it.
And that sort of feeling makes the small happinesses of life all the more important.

A perfect examplar of such small happinesses is a new Sony Europe ad for its Bravia line of LCD TVs. Sony unleashed a quarter of a million bouncy superballs on a street in San Francisco earlier this year and filmed the result. How could 250,000 bouncy superballs not improve someone's mood? Well, unless they were all being thrown at you. Edited to 60 seconds, slowed down, and played back to an amazing song by Jose Gonzalez...and it becomes just a magical piece of video footage.
It's ironic to me, kind of, that it should be a commercial that provides a much needed affirmation that there's still new, beautiful things to see in the world, and that something can be silly and lovely at the same time. This seems like it should be Art's job, not commerce's. Bad Art! Get with the program!
Anyway I've been kind of hooked on the Sony spot. Maybe it'll brighten your day, too.
But overall I ended October feeling much older and sadder than I began it.
And that sort of feeling makes the small happinesses of life all the more important.

A perfect examplar of such small happinesses is a new Sony Europe ad for its Bravia line of LCD TVs. Sony unleashed a quarter of a million bouncy superballs on a street in San Francisco earlier this year and filmed the result. How could 250,000 bouncy superballs not improve someone's mood? Well, unless they were all being thrown at you. Edited to 60 seconds, slowed down, and played back to an amazing song by Jose Gonzalez...and it becomes just a magical piece of video footage.
It's ironic to me, kind of, that it should be a commercial that provides a much needed affirmation that there's still new, beautiful things to see in the world, and that something can be silly and lovely at the same time. This seems like it should be Art's job, not commerce's. Bad Art! Get with the program!
Anyway I've been kind of hooked on the Sony spot. Maybe it'll brighten your day, too.


